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Growth Marketing Specialist

Company: PayPal
Location: Olympia
Posted on: January 4, 2022

Job Description:

Job Description
At PayPal (NASDAQ: PYPL), we believe that every person has the right to participate fully in the global economy. Our mission is to democratize financial services to ensure that everyone, regardless of background or economic standing, has access to affordable, convenient, and secure products and services to take control of their financial lives. We're a purpose-driven company, and our beliefs are the foundation of how we conduct business every day. We're guided by our core values of Inclusion, Innovation, Collaboration, and Wellness. Collectively, these values inspire us to work together as One Team with our customers at the center of everything we do, and to take care of ourselves, each other, and the communities in which we live and work. We challenge the status quo, ask questions, and find solutions. Join us as we enable the hopes, dreams, and ambitions of millions of people around the world.

Marketing Specialist to help drive the build out of a new, personalized approach Early Life Adoption marketing

The Growth Marketing Analyst for Early Life Adoption will be responsible for coordinating and executing on programs driving distinct customer journeys based on a customer's activation path. KPIs are driving adoption on the activating product, extending the PayPal value proposition with targeted cross-sell, and ensuring the customer's account is completed and set up for a successful PayPal relationship. This will be achieved through continuous innovation, testing, and scaling of winning experiments.This role will be a key member of the squad in driving step change in performance through agile / growthdiscipline through:

  • Deliver against program target KPIs through continuous innovation, testing, and scaling of winning experiments.
  • Operate as a key member of the squad driving step change in performance through agile / growth discipline.
  • Delivering against committed actions driving momentum and improved businessperformance
  • Innovating to enhance customer experience and communication strategy
  • Support the delivery of well-organized program read-outs, insights, & learnings.

    Primary Job Responsibilities

    Engagement Strategy:

    • Supports continuous optimization of the Early Life Adoption engagement lifecycle program.

      Growth Discipline:

      • Embodies agile ways of working and supports continuous improvements to the effectiveness of ceremonies

        Performance Management:

        • Understands the engagement lifecycle program, works with analytics and squad members to uncover insights, and coordinates A/B tests to increase engagement rates across initiatives.
        • Manages the Engagement Initiatives Tracker to ensure all current campaigns are reflected and up to date.
        • Inputs into monthly and bi-weekly reporting readouts and helps identify key insights to input into experiment backlog.

          Program Management

          • Coordinates monthly newsletter (as appropriate) and works with Marketing Ops to build and execute programs across channels.
          • Collaborates on Digital Briefs and helps to manage translations, legal approvals, and the QA process for key programs in support of the squad.

            Experience and Skills (the what)

            • Recent graduate with up to 1-2 year of experience
            • Marketing or Economics Major Preferred
            • Strong interest in marketing / ad technology
            • Ability to understand and market across multiple markets
            • Analytical thinker
            • Problem Solver
            • Detail-oriented with a focus on accuracy
            • Collaborative

              The type of marketer that flourishes at PayPal

              • Middle-brained Marketer who can flex across the funnel while driving connectivity of marketing with the business
              • Results Focus is a business builder who ties all work back to overall commercial impact
              • Strong Collaborator who partners with stakeholders for win-win
              • Change Agent we are rapidly evolving as a business and need someone who can be at the helm to lead change
              • Thought Leader uncovers consumer insights to create new marketing opportunities
              • Nurturer of Talent to bring out the best in individuals and teams
              • Deals with Ambiguity to take the unknown into action
              • Challenges the Status Quo and believes things can always be improved
              • A believer in the "Greater Good" one who always puts others' needs above their own
              • Lives and believes in the company values

                For more than 20 years, PayPal has remained at the forefront of the digital payment revolution. By leveraging technology to make financial services and commerce more convenient, affordable, and secure, our open digital payments platform gives PayPal's 400 million active account holders the confidence to connect and transact in new and powerful ways. Through a combination of technological innovation and strategic partnerships, PayPal creates better ways to manage and move money, and offers choice and flexibility when sending payments, paying, or getting paid. Available in more than 200 markets around the world, the PayPal platform, including Braintree, Venmo and Xoom, enables consumers and merchants to receive money in more than 100 currencies, withdraw funds in 56 currencies and hold balances in their PayPal accounts in 25 currencies.

                PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities. If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at paypalglobaltalentacquisition@paypal.com.


Keywords: PayPal, Olympia , Growth Marketing Specialist, Advertising , Olympia, Washington

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