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Physician Marketing Manager (El Paso/Rio Grande Valley)

Company: America's Health Insurance Plans
Location: Olympia
Posted on: January 12, 2021

Job Description:

Position SummaryThe Physician Marketing Manager for the Tenet Strategic Marketing Group (TSMG) will play an important role in Tenet --s continued transformation into a consumer-focused organization. This position will investigate, determine and effectively communicate --the story -- of how our employed healthcare providers make a positive impact on the people they serve through their primary care and specialized service line offerings.Reporting to the National Director of Physician Marketing, with strong day-to-day interactions with the local TPR leadership team, the Manager will work with the National Physician Marketing Director, the Hospitals -- Group Marketing Director and the Hospital Communications Director/Market Manager to implement marketing and communications activities that support service line growth and brand engagement within a TPR market. This position will build trusting and collaborative relationships with internal and external teams and astutely represent the TPR Brand in establishing and maintaining effective community engagement within the framework and vision of the Tenet Strategic Marketing Group, a component of the Tenet Operating System. Essential Duties and ResponsibilitiesMarketing Strategy and ExecutionSeeks information and operates at a level of constant inquiry about business priorities and key initiatives that can further differentiate the providers within the market. Acts as a --reporter -- working to identify and translate the provider service offerings and key differentiatorsWrites web copy and content for marketing pieces (e.g. brochures and emails)Plans, implements and manages all day-to-day marketing and communications responsibilities that include, but are not limited to, tactical implementation across multiple channels, coordination and management of events, seminars, physician outreach and videography/photography.Collaborates with TPR leadership and hospital stakeholders to implement marketing and communications programs that offer key differentiators based on quality, service and/or outcomes, have measurable ROI and build better provider/market brands through consistent messaging, differentiated value propositions and brand positioning within the marketDeciphers complex information and identifies key components and proof points that support marketing responder conversions (e.g. local calls to action, sub service line offerings, unique service attributes, positive outcomes, specialized qualifications)Tracks and reports marketing ROI to TPR Senior Regional Director and Operations teamMaintains comprehensive knowledge of TPR physicians and practices as well as hospital-based operations, service lines and physician relations. Plans and prepares communications materials in alignment with TPR local leadership and group leadership using a variety of methods effectively for various settings and key stakeholders (e.g. written, oral, large group, small group, 1:1). Effectively engages with the community and key stakeholders for the purpose of building and enhancing the brand in the market Qualifications:QualificationsEducation/ExperienceBachelor --s Degree is requiredAdvanced degree in business or public sector equivalent, marketing/communications, or health related field is preferredExceptional writer and communicator, with a concise, clear style; creative writing skill is not necessary. Proper use of grammar is key.At least 5 years of demonstrated progressive experience and responsibility for communications and marketing or roles requiring similar skill sets (data analysis to drive business strategy, communication to internal/external stakeholders, business development outreach); healthcare industry experience strongly preferredDemonstrated success in utilizing effective storytelling, writing and editing skills across multiple platformsDemonstrated experience utilizing direct to consumer engagement and communications technology and tools, digital platforms, and social mediaDemonstrated experience in managing integrated communications programs and multiple, complex prioritiesKnowledge, Skills, AbilitiesWriting and copy editing skills across multiple platforms including traditional and digital applications (e.g. social media, news media, website, email, collateral, newsletters, event remarks, leadership and strategy presentations)An ability to build productive cross functional relationships at all levels of the organization as well as with external partnersA blend of abilities including building and managing relationships; creative thinking on strategies and programs; and ensuring that programs are measured through key business KPIs and metricsA proactive servicing approach and a strong sense of urgency to respond to matters on timeA collaborative style which engenders the respect of others, marked by a willingness to do the --hands on keyboard -- work needed bot support both the manager --s market and enterprise TPR marketing strategyAn active listener with exceptional oral and written communication skillsA team player who gains value in actively participating as a team member across various disciplines and organizational levelsProven ability to analyze, understand, and articulate the success of previous communications and/or business strategies which have led to significant returns on investment and growthPrefer a high level of knowledge about the health care industry, with experience working in a practice or hospital a strong plus (may include clinical and operations roles)Personal AttributesAuthentic- Has deep integrity and holds personal and professional values consistent with Tenet --s mission, vision and valuesSelf-motivated- Outcomes-focused individual who holds herself/himself to a high performance standard, but maintains a sense of proportion and humorPersuasive- Able to advance an idea, strategy or program through influence, communication and negotiation. Works through credibility and collaboration to achieve success in a highly complex and matrixed organizationCollaborative- Confident with a commitment to her/his ideas and ideals, but someone who also listens with true self-awareness and empathy. A leader who possesses a --common touch -- to relate comfortably and effectively with people at all levelsDetail oriented - Strong attention to detail in grammar, design, development, and strategic approachProfessional -- Is held in high regard for maturity level, reliability, trustworthiness and overall professionalismJob: MarketingPrimary Location: El Paso, TexasFacility: 979-Dallas, TexasOther Locations: Harlingen,BrownsvilleJob Type: Full-timeShift Type: DaysEmployment practices will not be influenced or affected by an applicant--s or employee--s race, color, religion, sex (including pregnancy), national origin, age, disability, genetic information, sexual orientation, gender identity or expression, veteran status or any other legally protected status. Tenet will make reasonable accommodations for qualified individuals with disabilities unless doing so would result in an undue hardship. Internal Number: 2005038722

Keywords: America's Health Insurance Plans, Olympia , Physician Marketing Manager (El Paso/Rio Grande Valley), Executive , Olympia, Washington

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