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Content Marketing Manager

Company: Siemens Digital Industries Software
Location: Olympia
Posted on: November 20, 2022

Job Description:

Are you a digital-first growth marketing leader with a customer-obsessed approach? Are you fascinated by digital transformation and the power of technology to solve problems? Do you want to lead a team of like-minded, marketing content professionals across multiple industry solutions?Were searching for a manager to lead a team of content strategists, writers and creative professionals in support of our go-to-market strategy at Siemens Digital Industries Software.We believe in people-first marketing and people-first work. We are looking for an experienced SaaS marketing professional to manage digital marketing at scale to activate a wide range of target segments with global impact. Bringing your experience with the buyers journey, engagement strategies, and execution, youll immediately make an impact through a positive relationship with your peers, immediate team and a large organization of B2B marketing professionals.You will lead a team that thinks customer-first when building digital experiences (emails, blogs, landing pages, etc.), advertising, search-optimized content, account-based marketing, social media marketing and more. You will advocate for and encourage the team to test, optimize and try new tactics as well as deliver new types of content.You will be responsible for continual review of campaign and content performance and results to meet or exceed team targets. You will advocate for cross-functional and cross-departmental collaboration to produce clear and valuable communications to help customers of all sizes, across multiple industries engage and learn more about Siemens Digital Industries Software. While most of your team is US-based, you will work with regional teams and partners around the globe, so international marketing experience is helpful.You have experience and can supplement the work of your team in our organic account activation efforts across content marketing, email nurturing, account-based marketing (ABM), social marketing, search marketing, creative deliverables (video, graphics, collateral) and more. You are familiar with nurture-based marketing and ABM and possess the analytical skills to help optimize campaigns based on testing and ongoing results. You will manage a team that works with an entrepreneurial approach and can both independently and collaboratively conceptualize campaign improvements.Key Responsibilities

  • Lead and develop a remote team of derivative content specialists, writers, and creative professionals
  • Collaborate horizontally with other team managers and with other departments to build and meet/exceed KPIs
  • Support the creation of stand-out differentiated digital media campaigns that support prioritized industry and solution-based demand generation objectives
  • Contribute to content strategies that support and amplify short- and long-term marketing goals
  • Stay on top of content marketing trends and create new ideas to explore and test as a team
  • Lead career management (development plans, training, promotion, short- & long-term career perspectives)
  • Take ownership of people's development including team culture, engagement, development and retention
  • Motivate team members
  • Coordinate activities for team members and projects
  • Manage and plan workload, monitor team utilization
  • Monitor team performance
  • Resource management, taking active part in the recruitment process
  • Participate in process development, internal projectsQualifications
    • Bachelors degree in Marketing, English, Journalism, Communications or related field, Advanced degree such as an MBA preferred
    • The right person has 5+ years of successful experience across B2B digital and content marketing
    • Strong verbal and written communication skills and the ability to work optimally across internal and external organizations.
    • Possess outstanding problem-solving, analytical, and research skills
    • Experience leading or managing a team preferredEmployee Benefits
      • Healthcare benefits (medical, dental, vision)
      • Life insurance covered by Siemens.
      • Long-term and short-term disability plans covered by Siemens.
      • 401K matching
      • Flexible time off, including paid volunteer time off
      • Yearly health stipendWe are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.Working Conditions/Physical Requirements:
        • Normal office environment or working remotely
        • Minimal travel required (less than 15%)At Siemens we are always challenging ourselves to build a better future. We need the most innovative and diverse Digital Minds to develop tomorrows reality. Find out more about the Digital world of Siemens here: www.siemens.com/careers/digitalmindsWhere permitted by applicable law, Siemens may require employees to be fully vaccinated against COVID-19 based on job requirements, and in accordance with an accommodation based on legally protected reasons.#LI-PLM#DISW#LI-HYBRID#LI-JJ1Organization: Digital IndustriesCompany: Siemens Industry Software Inc.Experience Level: Experienced ProfessionalFull / Part time: Full-timeEqual Employment Opportunity StatementSiemens is an Equal Opportunity and Affirmative Action Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to their race, color, creed, religion, national origin, citizenship status, ancestry, sex, age, physical or mental disability unrelated to ability, marital status, family responsibilities, pregnancy, genetic information, sexual orientation, gender expression, gender identity, transgender, sex stereotyping, order of protection status, protected veteran or military status, or an unfavorable discharge from military service, and other categories protected by federal, state or local law.EEO is the LawApplicants and employees are protected under Federal law from discrimination. To learn more, Click here (https://www.dol.gov/ofccp/regs/compliance/posters/ofccpost.htm) .Pay Transparency Non-Discrimination ProvisionSiemens follows Executive Order 11246, including the Pay Transparency Nondiscrimination Provision. To learn more, Click here (https://www.dol.gov/sites/dolgov/files/OFCCP/pdf/pay-transp_%20English_formattedESQA508c.pdf) .California Privacy NoticeCalifornia residents have the right to receive additional notices about their personal information. To learn more, click here (https://new.siemens.com/us/en/general/legal/us-internet-privacy-notice-state-rights.html) .Job Family: MarketingReq ID: 338195

Keywords: Siemens Digital Industries Software, Olympia , Content Marketing Manager, Executive , Olympia, Washington

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