Pfizer CentreOne Global Brand and Marketing Campaigns Director
Company: Pfizer Belgium
Location: Olympia
Posted on: January 16, 2023
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Job Description:
Pfizer Pfizer CentreOne Global Brand and Marketing Campaigns
Director in Olympia , Washington Pfizer CentreOne Global Brand and
Marketing Campaigns DirectorWHY PATIENTS NEED YOUPfizer CentreOne
is a global contract development and manufacturing organization
(CDMO) with $1.7B revenue in 2021. It reports into Pfizer's Chief
Business Innovation Office (CBIO).Within Pfizer CentreOne, we help
our biopharmaceutical partners get their medicines to patients: We
leverage strategic Pfizer manufacturing plants, science, services,
and technology resources to manufacture medicines for
biopharmaceutical companies. We have successfully manufactured
products for many customers for over 40 years.WHAT YOU WILL
ACHIEVEAs Pfizer CentreOne Global Brand and Marketing Campaigns
Director you will join the organization at an exciting time as we
continuously seek to refine and expand our global offering
(capabilities and capacities), industry leading speed and quality
to help our clients to get their breakthroughs from development to
patients fast.Reporting into the Head of Global Marketing and
Communications, you will play a critical role in further
establishing Pfizer CentreOne as an 'altogether different kind of
CDMO'.HOW YOU WILL ACHIEVE ITContribute, shape, and refine the
development and execution of the global marketing strategy for
Pfizer CentreOne, its branding and world-class customer experience
- own strategic thought leadership and marketing plan.Develop and
lead targeted brand campaigns, new product launches and bold moves
initiatives.Own the Pfizer CentreOne brand and campaigns
calendar.Work with Business Development and Account Management
teams to implement account-based marketing and lead-nurturing
programs to key prospects and existing customers with targeted
content.Collaborate with internal / external partners and the
agency of record to develop sales enablement material to help
Pfizer CentreOne customer-facing colleagues to create an altogether
different customer experience in their conversation with prospects
and customers.Develop content to help feed leads and close
deals.Set up a content library and work with the agency of record
for the effective use of content and atomization.Track, measure,
share and own reporting on brand, key campaigns and thought
leadership programs and support marketing budget planning and
monitoring.Develop deep market knowledge and customer insights.
Liaise and align with other Pfizer CentreOne functions and internal
/ external business partners to develop strategies to meet or
exceed short and long-term Pfizer CentreOne business objectives,
identify areas to excel them and have substantial impact on the
organization.Act as sounding board for the Leadership team and
ambassador within Pfizer.Take advantage of the knowledge and
expertise within the organization, identify and involve talents to
co-create and implement marketing strategies and tactics.Lead
cross-functional teams and working groups that implement the
strategic direction and activities / campaigns in diverse
culture/global settings.Role model Lightspeed behaviors and Pfizer
values (Courage, Excellence, Equity, Joy)Have a deep understanding
of the Pfizer CentreOne offerings and processes (e.g. project
oversight and governance, proposal generation, contract
generation)QUALIFICATIONS10+ years of experience in pharmaceutical
/ marketing leadership / B2B marketingGlobal / international
marketing and customer partnership experience.Preferred experience:
contract manufacturing / understanding of manufacturing
processesTrack record in content creationLeadership of strategic,
global customer campaignsAbility to navigate a global organization
and create alignment and networking of cross-functional colleagues
in a diverse culture setting across all levelsStrong interpersonal
skills, as well as excellent verbal communication and presentation
skillsAbility to act as influencer, clearly articulate
expectations, capabilities, and action plans in a complex and fluid
environmentStrong strategic thinking using knowledge to contribute
to effective business strategies and tacticsAbility to roll up
sleeves and get things doneTrack record of high performance,
driving team engagement and producing outstanding resultsPREFERRED
QUALIFICATIONS
Keywords: Pfizer Belgium, Olympia , Pfizer CentreOne Global Brand and Marketing Campaigns Director, Executive , Olympia, Washington
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