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Content Strategist (CC 4) DOH5516

Company: State of Washington
Location: Olympia
Posted on: June 9, 2021

Job Description:

The Washington State Department of Health  (DOH) works with others to protect and improve the health of all people in our state. The Center for Public Affairs works with leadership and staff to advance agency priorities. We strive to advance health equity and develop communications and health promotion products that meet the needs of the communities we serve. We combine our services and expertise with other subject matter experts to solve problems creatively and carry out the agency's mission.

The Communications team facilitates agency-wide efforts to consistently and effectively inform, engage, listen to, assess, and motivate external and internal audiences. Our work helps ensure that the Department of Health is a credible source of health information and a great place to work.


These positions support leaders and staff primarily in the Prevention & Community Health or Environmental Public Health divisions. Specifically, these positions will plan, organize, schedule, and carry out internal (DOH staff focused) and public relations activities of low to medium risk/visibility. They determine the need and most appropriate methods and techniques to publicize and promote programs, develop and implement changes for communication effectiveness, and resolve complex issues or problems.


The duty station for these positions is in Tumwater, WA. Due to the COVID-19 pandemic, telework (mobile-work) is currently expected. When approved to return, the incumbent is expected to report to the duty station for work activities. Partial telecommuting may be an option subject to supervisory approval.  

About the Department of Health 

The vision of the Washington State Department of Health (DOH) is equity and optional health for all. Our mission is to work with others to protect and improve the health of all people in Washington state.  

Our Values 

Good organizations know what they do and how they do it. Great organizations also understand why they do it. Our values are:

  • Human-centered: We see others as people who matter like we do and take into account their needs, challenges, contributions, and objectives. 
  • Equity: We are committed to fairness and justice to ensure access to services, programs, opportunities, and information for all. 
  • Collaboration: We seek partnership and collaboration to maximize our collective impact. We cannot achieve our vision alone. 
  • Seven Generations: Inspired by Native American culture, we seek wisdom from those who came before us to ensure our current work protects those who will come after us. 
  • Excellence: We strive to demonstrate best practices, high performance, and compelling value in our work every day.  


Benefits of Working for DOH 

Washington is America's Top State, according to U.S. News (2021), and provides one of the most competitive benefits packages in the nation.  

Tumwater is a vibrant city just south of Olympia, the state's capital, with a small-town feel conveniently situated between Seattle and Portland. Tumwater enjoys the benefits of an engaged and educated community and a well-supported school system, with two universities and a community college within a ten-mile radius.

We also offer:

  • A healthy life/work balance by offering flexible schedules and telework options for many positions. 
  • Growth and development opportunities.  
  • A wellness program that offers education, access to healthy food, and fitness classes. 
  • Opportunities to serve your community through meaningful work. 
  • A commitment to diversity and inclusion fosters an inclusive environment that encourages all employees to bring their authentic selves to work. 
  • An Infant at Work Program based on the long-term health values of breastfeeding newborns and infant-parent bonding.  
  • A modernized workplace.


Duties Include 

  • Develop and review content and materials to support communication goals, including speeches, presentations, key messages, talking points, fact sheets, social media messages, FAQs, and web content.
  • Produce content and materials that comply with agency standards, including the editorial style guide, plain talk, and others.
  • Consult with DOH subject matter experts and program staff to recommend appropriate strategies to raise awareness of programs, activities, and services independently or as part of a communications team. 
  • Proactively identify communication needs, opportunities, impacts, and expectations for programs working on a wide range of public health and organizational issues.
  • Work with peers, subject matter experts, program staff, and external stakeholders to ensure accuracy and consistency of public health information that maintains agency credibility. 
  • Develop communication plans for low to medium risk/visibility incidents and program communications.
  • Use proven strategies and best practices that ensure communication objectives are met, and trust in agency programs is maintained.
  • Contribute to strategic planning and future development. 
  • Apply quality improvement tools to improve efficiency, accuracy, and overall quality.

What we're looking for   

Our ideal candidate has a driving passion for the work, brings humility to their job and interactions, and understands how their actions affect others. They see the needs and objectives of others and take them into account while achieving their objectives, and they adapt their approach and expectations accordingly. They thrive on collaboration and continually seek ways to increase input from colleagues of different backgrounds and expertise than their own.



Required Qualifications 


Option 1: A Bachelor's degree in English, communications, journalism, public relations, or related field; AND three (3) years of full-time professional writing/editing experience.



Option 2: Five (5) years of full-time professional writing/editing experience. 



Demonstrated experience and high proficiency in:

  • Writing and editing for diverse audiences, including hard-to-reach communities and those most impacted by health disparities.
  • Adapting communication products to ensure they are culturally and linguistically appropriate for target audiences.
  • Applying plain talk principles and an equity lens to communications.
  • Proactively learning, adapting to, and taking advantage of new technologies and channels.
  • Managing numerous complex issues and projects simultaneously.
  • Collaborating on projects with organization leaders, subject matter experts, other communicators, and staff at various levels.
  • Integrating social media into communication strategies.

Desired Qualifications  

  • Working-level fluency in English and at least one other language
  • Experience in a public relations agency environment or similar client-service setting
  • Demonstrated proficiency with the following:
  • AP style
  • Communicating public health messages
  • Understanding public health theory and application
  • Using marketing strategy to change health behavior

Application Process 

Intrigued? Click "Apply" to submit your detailed application profile along with the following:


  • A cover letter, describing how you meet the qualifications and why you are interested in this position. 
  • A current resume. 
  • Three (3) or more professional references, to be included in your profile. Please include at least one supervisor, peer, and (if you have supervised staff) someone you have supervised or led. 


Important Note: Do not attach documents that contain a photo or private information (social security number, year of birth, transcripts, etc.) or documents that are password protected. These documents will not be reviewed and may cause errors within your application when downloaded.  


Applicants wishing to claim Veterans Preference should attach a copy of their DD-214 (Member 4 copy), NGB 22, or signed verification of service letter from the United States Department of Veterans Affairs to their application. Please remove or cover any personally identifiable data such as social security numbers and year of birth.  


The Washington State Department of Health (DOH) is an equal opportunity employer. DOH strives to create a working environment that is inclusive and respectful. We prohibit discrimination based on race, sex, color, national origin, religion, sexual orientation, gender identity, age, veteran status, political affiliation, genetics, or disability.  


This is a position covered by a bargaining unit for which the Washington Federation of State Employees (WFSE) is the exclusive representative.


Conditions of Employment/Working Conditions 

With or without an accommodation, I am willing and able to: 


  • Legally operate a state or privately owned vehicle or provide alternative transportation. 
  • Occasionally work more than 40 hours per week and/or adjust normally scheduled hours, which may include evenings and weekends. 
  • Infrequently travel throughout the state, which may include overnight stays.


If you have questions, need alternative formats or other assistance please contact Zach Covington at (360) 236-2406, Zach.Covington@doh.wa.gov, or TDD Relay at 1-800-833-6384 or 711 (Washington Relay). Technical support is provided by neogov, 855-524-5627 (can't log in, password or email issues, error messages). 


This recruitment may be used to fill other positions of the same job classification across the agency. Once all the position(s) from the recruitment are filled, the recruitment may only be used to fill additional open positions for the next sixty (60) days.


Only applicants who follow the directions and complete the Application Process in-full will have their responses reviewed for consideration.


Education and experience selected, listed and/or detailed in the Supplemental Questions must be verifiable on the detailed applicant profile submitted.

Keywords: State of Washington, Olympia , Content Strategist (CC 4) DOH5516, Other , Olympia, Washington

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